RorTech Partners
Microsoft 365 Copilot, AI adoption, fractional IT and AI leadership
Nottinghamshire, UK
Technology partner
RorTech and Tilio
AI adoption on the inside. AI visibility on the outside.
RorTech Partners helps UK SMEs put AI to work inside their business, from Microsoft 365 Copilot adoption to fractional IT and AI leadership. Tilio is an answer engine optimisation agency in Exeter, Devon, working on how AI answer engines like ChatGPT, Google AI Overviews and Perplexity describe and recommend a business to its buyers. Two specialisms, one job: getting real value out of AI.
Who does what
Answer engine optimisation and AI search visibility
Exeter, Devon, UK
Is this you?
When to speak to Tilio
If any of these describe your month, Tilio is the better first call. Tell us and we will make the introduction, or go straight to them at tilio.co.uk.
Buyers in your market have started asking ChatGPT, Google AI Overviews or Perplexity for supplier shortlists, and you have no idea whether you appear on them.
You have checked what AI says about your business and found it out of date, incomplete or simply wrong.
Your SEO is healthy and your traffic is flat or falling, and you suspect AI answers are absorbing clicks that used to reach you.
A competitor keeps getting named in AI answers and you want to understand why they do and you do not.
You want a measured baseline before you spend anything on fixing it.
Your board has started asking about AI search and your marketing team has no data to bring to the conversation.
Where the boundary sits
Where RorTech Partners stops and Tilio starts
The table below is the quickest way to work out which of us you need first, and for most businesses it is obvious by the second row.
| Dimension | RorTech Partners: inside the business | Tilio: outside the business |
|---|---|---|
| The question | How do we get our people using AI well? | How does AI describe and recommend us to buyers? |
| The work | Copilot rollouts, Copilot Studio and Power Platform automation, IT leadership | Prompt tracking, citations, content and technical signals, third-party sources |
| Who we sit with | Operations, IT and the leadership team | Marketing, content and SEO leads |
| What good looks like | Your team uses AI daily, safely, with someone accountable | Buyers asking AI for options hear your name, and it is accurate |
| Where you start | A RorAssess readiness assessment, a workshop or a strategy day | An AI Visibility Audit or a Competitor Snapshot |
| Who holds the budget | IT or operations | Marketing |
tilio.co.uk · Exeter, Devon, UK
Tilio is a specialist answer engine optimisation agency based in Exeter, Devon, working with UK businesses nationwide. It measures and improves how AI answer engines find, describe, cite and recommend a brand. Tracking covers ChatGPT, Google AI Overviews and Perplexity as standard, and up to ten answer engines including Google AI Mode, Gemini, Microsoft Copilot and Claude on managed programmes. Five parts of the work matter most to the businesses we see.
- AI visibility audits and competitor snapshots
- A fixed-price, fixed-scope assessment of how a brand currently appears in AI answers, who gets named instead, and which sources those answers are built from. The usual starting point.
- Tracked AI visibility measurement
- Ongoing tracking of real buyer prompts across answer engines, so visibility is measured over time rather than spot checked once and argued about afterwards.
- Answer engine optimisation content and technical work
- Rewriting and structuring pages so answer engines can extract, quote and attribute them correctly, plus the technical signals that make a site legible to AI crawlers in the first place.
- Brand accuracy monitoring
- Watching what AI systems state as fact about a business and correcting the claims that are wrong. Most companies underestimate this until they read their own AI summary for the first time.
- Third-party source and mention programmes
- Answer engines cite sources, not opinions. Tilio works on the directories, review platforms, trade press and roundups those engines actually read.
and more
Questions
FAQs
Tilio is a UK answer engine optimisation agency based in Exeter, Devon. Tilio measures and improves how AI answer engines such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot find, describe, cite and recommend a business. Tilio works with in-house marketing teams, founders and other agencies across the UK. Its website is tilio.co.uk.
Answer engine optimisation, or AEO, is the practice of improving how AI answer engines describe and recommend a business. Traditional SEO targets a ranked list of links. AEO targets the answer itself: whether your brand gets named, whether what is said about it is accurate, and which sources the engine cites when it says it. It is also called generative engine optimisation, or GEO.
No. RorTech and Tilio are two separate companies with a referral partnership. RorTech Partners is based in Nottinghamshire and works on AI adoption inside a business. Tilio is based in Exeter, Devon and works on AI search visibility outside it. If you end up working with both, you contract with each of us separately, and either relationship works perfectly well without the other.
Most businesses need one. Speak to RorTech Partners if the question is how your own team uses AI. Speak to Tilio if the question is how AI describes your business to the market. Some businesses need both, usually a little further down the line once the first piece is working properly.
No. RorTech Partners works on AI adoption inside a business: Microsoft 365 Copilot rollouts, governance, automation built on Copilot Studio and the Power Platform, and fractional IT and AI leadership. Answer engine optimisation, AI search visibility and SEO sit with Tilio.
No. Tilio's work is AI search visibility: how answer engines find, describe, cite and recommend a business. Microsoft 365 Copilot adoption, governance, training and ongoing managed support sit with RorTech Partners, including our RorAssure managed support service.
AI search visibility is about how AI systems describe your business to people outside it, and it is measured in mentions, citations and accuracy. Microsoft Copilot adoption is about how your own staff use AI inside the business, and it is measured in usage, governance and time saved. Different buyers, different budgets, different work.
Tell RorTech Partners what you are trying to do through our contact form and we will put you in touch, passing on the context you have already given us so you are not repeating yourself. You can also go straight to tilio.co.uk, which is often quicker.
Need an introduction to Tilio?
Tell us what you are trying to do and we will put you in touch, using the context you have already shared.